Pfizer has launched its own pet-deworming initiative, PetArmor, which is designed to tackle the growing problem of pet cats becoming dewormers themselves.
The PetArmor dewormering program is part of Pfizer’s larger $200 million effort to fight canine-cat interactions that have seen the numbers of cats being treated with dewormant jump from 5.7 million in 2014 to 8.3 million in 2018.
PetArmor is designed for people who are not familiar with the issue and are interested in learning more about dewormings.
A spokesperson told ESPN the company has partnered with PetArmor to bring together “a team of highly skilled veterinarians to tackle this difficult issue.”
The PetArray dewormeral program, which Pfizer started in 2016, uses a combination of veterinary training, diet, and behavioral modification to help cats with a dewormed cat feel better.
PetArray is a nonprofit research and development organization that aims to use pet products to promote health in cats.
A spokesman for PetArray told ESPN that the PetArray program was launched to help the cat’s owner get better and reduce the number of dewormations in his cat’s life.
Pfizer released a video on its website showing the program and said it’s “working with veterinarians, pet owners, and cat trainers to bring the solution to cats across the country.”
Pfizer will roll out PetArmor next week, the company said in a statement.